Shopify is a big helper for people who want to sell things online. In February 2024, there were 4.6 million stores using Shopify all around the world!
This year, Shopify is not just focusing on online selling. They want to help people sell in stores too, which is really exciting!
In this guide, I will share what happened with Shopify in 2024. You will learn about:
- Changes in how Shopify works
- New features that came out in 2024
- Improvements to current features
- What people think about Shopify this year
- The most popular products on Shopify
- And more!
By the end, you will be able to decide if using Shopify is a good idea for you in 2025.
Quick Summary (TLDR)
- Shopify’s money is expected to grow by 22% each year from 2024 to 2026.
- People using Shopify made $11.5 billion during the Black Friday and Cyber Monday sales.
- Some important tools like Shop Cash rewards and Shop Pay helped make a lot of money.
- Shopify Plus is now better for bigger businesses.
- They are balancing new features with updates to old ones.
“Your brand is not what you sell; it’s the experience you deliver.”
New Features in 2024
Shopify Magic
One of the coolest new things from Shopify is called Shopify Magic. This is a special tool that helps store owners create product descriptions and other text super fast! It can even change how the words sound to fit your store’s style.
Along with Shopify Magic, there’s also Shopify Sidekick, which is like having a friendly robot helper. It can answer questions if you need help with your store.
Markets
Another helpful feature is called Markets. This is a special dashboard that helps you see where you can sell your products around the world. It shows you how your store is doing and helps you find new places to sell.
Shopify Subscriptions
Now, there’s a new way to set up subscriptions! This means customers can sign up to get things automatically every week, month, or year without needing to do anything extra. You can even send them emails to remind them!
In total, Shopify made over 150 updates this year to help stores work better.
Improvements Made This Year
Shopify also worked hard on making things better for everyone who uses it. They focused on improving features that store owners use every day.
Some of the improvements include:
- Making the reporting dashboard easier to use.
- Speeding up the checkout page so customers can buy things faster.
- Improving how people search for products.
- Making the point-of-sale app easier to understand.
- Adding support for different languages.
With all these changes, Shopify made 26% more money in the third quarter of 2024! This means not only did Shopify grow, but so did the people selling on it.
During Black Friday and Cyber Monday, store owners using Shopify sold $11.5 billion worth of products!
Overall, people who own stores on Shopify are happy! They gave it an average score of 4.4 out of 5 stars based on feedback from over 4,600 store owners.
Here’s what they like:
😊 Easy to use and set up a store quickly.
😊 Lots of ready-made templates and apps that help add features.
😊 Good at keeping track of sales and bills.
But some people have some complaints:
😞 The design has some limits, and you might need special themes that cost money.
😞 It can get expensive because of fees when selling products.
😞 Some features are only available for people using the more expensive plans.
Even with these issues, most people think Shopify is a good choice because it’s simple and helpful!
Trending Products in 2024
Every year, different products become popular. Here are the top five products that people bought from stores using Shopify in 2024:
- Vitamins and supplements
- Skincare products
- Makeup
- Coats and jackets
- Bicycles
Shopify also shared which types of products grew the most in sales during the last part of 2024:
Product Category | Growth Percentage |
Lunch bags | 1,687% |
Costume sets | 1,101% |
Advent calendars | 804% |
Artificial trees | 556% |
Wreaths | 502% |
These numbers show what people wanted as holidays approached!
Looking Ahead: What’s Next for Shopify in 2025?
Shopify has been great for small and medium businesses, but now they want to help bigger companies too! They are making changes so that big businesses can use their platform easily.
Shopify Plus has improved a lot and can now handle:
- Lots of different products.
- Special checkout options.
- Tools just for wholesale buyers.
Experts believe that Shopify will keep growing by 22% each year until 2026 because they have great tools like Shop Cash rewards and Shop Pay helping them out.
In 2024, they added many new features and focused on making everything work better for store owners.
If you’re already using Shopify, make sure to take advantage of these new tools in 2025!
And if you’re not using it yet, you can try it out for just $1 for three months!
Now you know all about what happened with Shopify in 2024!